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The old Marco Polo minigame, first seen as a lighthearted moment between Nate and Elena back in Uncharted 2, shows up again here as a small optional distraction, a nice quiet callback for anyone who's been with the series a while.
In 2016 Justin Roiland launched his own game studio and called it Squanchtendo, a mashup of the show's promiscuous alien Squanchy and Nintendo. He later renamed it Squanch Games at the end of 2017, and it went on to make the VR title Rick and Morty: Virtual Rick-ality and the sci-fi comedy game High on Life.
Mephisto, Baal and Diablo styled themselves as a dark ruling triumvirate over the whole of Hell, using brutal strength and cunning to keep the four Lesser Evils in line beneath them. It's this power imbalance that eventually sparked the rebellion known as the Dark Exile.
The Mount Chiliad mural spawned an entire dedicated subreddit, r/ChiliadMystery, where fans spent over a decade cross-referencing glyphs, murals, and in-game code in the hope of uncovering a hidden reward, becoming one of gaming's longest-running amateur investigations.
There's a hidden chamber inside the Statue of Happiness that most players never find, and honestly it's not exactly signposted - there's literally a sign at the base that says 'No Hidden Content This Way,' which is Rockstar being cheeky. Steal a helicopter, land on the upper platform of the pedestal, and climb a ladder up through the statue's body. What's waiting for you is a huge, slowly beating heart wrapped in chains. Nobody's ever officially explained what it's supposed to mean, it's just there for the people determined enough to go looking.
It's a subtle one, but a few of Jon Snow's companions at the Night's Watch share names with Frodo's closest friends from The Lord of the Rings. It's the kind of overlap that feels like a deliberate nod between two of fantasy's biggest sagas rather than a coincidence.
Halo 3's viral marketing kicked off in a strange way: on June 11, 2007, Bungie.net's forums appeared to be 'hacked,' setting off months of clue-hunting as fans pieced together hidden servers that gradually revealed the final days of the Forerunners. The campaign, known as Iris, folded story lore directly into the game's real-world promotion.
During the Hearts of Stone side quest The Drakenborg Redemption, a letter mentions a hidden stash and a promise to reunite with whoever left it there, a pretty clear wink at the setup from The Shawshank Redemption.
Commercially this one was a monster. Drake's Deception shifted more than nine million copies worldwide, putting it up there among the best-selling games the PS3 ever had.
During the big Winterfell feast in the season 8 episode 'The Last of the Starks', someone left a modern takeaway cup sitting right next to Daenerys on the table. It went viral within minutes, and HBO ended up cheekily tweeting that Dany had 'ordered an herbal tea' before quietly editing the cup out of future streams and broadcasts.
